A Happy Accident
The Reset Razor concept was born on holiday, after our founder forgot her shaver and only packed a refill cartridge. Over three years later, we're delivering that concept to you.
Out of necessity, holding the cartridge along her index and middle finger, she found that she had greater control than with regular shaving.
With a background in Occupational Therapy, she could immediately see the ergonomic advantages of shaving with the blade parallel to her fingers. She just needed a way to bring the idea to life.
With her nephew Ben studying Industrial Design, they began working on a rough concept for this new type of shaver. What started out as a few weeks of experimenting became hundreds of prototypes, and hours wrestling with patent law and manufacturing processes. Now, finally, Australia's very own Reset Razor is ready to shake up the shaving industry.
"Sometimes we are so good at making do we don't realise there could be a better way"
Susie Parry, Founder.
We're really hoping consumers are inspired to consider a total reset when things aren't working as well as they should be. We should always be striving for better solutions and challenge those blind spots that can be created by gender bias, historical norms and even fear of change. Learn more about our brand new product at resetrazor.au.
Who we are
| Susie Parry - Founder | An enthusiastic mother of four, long-time Occupational Therapist, accidental shaver inventor after a crisis on a spontaneous Queensland holiday. |
| Ben Sterrett - Product Designer | Industrial Design graduate with a passion for all things design, engineering and vehicle related. Nephew of above-mentioned mad aunt. |
